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Five Things Holding You Back From Getting Results with Google Adwords
Google Adwords involves some degree of risk in it, and beginners often commit avoidable mistakes. You can always delay putting up your Adwords campaign but the insights and rewards will come only after you start your campaign and continually find ways to improve it.
The book "The Definitive Guide to Google Adwords" is a must read for anyone who wants to break in into adwords.The author of the book, Perry Marshall, provides clear and concise information regarding Google advertising and direct marketing for both beginners and intermediate users who are looking to gain more from their campaigns.
To build an effective Google Adwords campaign - a campaign that gives you laser-targeted traffic that generates sales - be sure not to commit these 5 common mistakes:
1. Not including your keywords in the body of your ads. Beginners often make the mistake of not including the keywords in an ad's copy. Include at least 1 or 2 keywords or keyphrases in your ad copy to gain your customer's attention and increase your clilckthrough rates.
2. Send traffic to your site's homepage.. Avoid sending your visitors to your homepage. Homepages serve as a portal for visitors to find the different contents of in a given site. Those who click on ads do so because they want to get more information referred to by the ad. However, visitors will often leave if they have to exert some effort in order to get what they want from a site. Provide the content or information your visitors want by directing them to a specific landing page.
3. Using only broad match keywords in Google Adwords Keyword Tool. New users only use the 'broad match' function in coming up with keywords in Adwords Keyword Selector Tool. This feature is most useful only for gathering keyword ideas. To really understand your niche, you have to dig deep for keywords. Use the 'phrase match' and 'exact match' functions in Google Keyword Selector Tool to produce a more precise keywords list.
4. Having keywords that do not perform. Knowing the exact keywords your customers use online will take some time and effort. Monitor your AdWords campaign regularly to check if your keywords are performing as expected. If they're not, look for other keywords to focus on. The Google Ad Words Keyword Selector Tool has a 'synonym' feature you can use to produce new keywords and make the most out of your campaigns.
5. Stating your offer solely on the body of your ad. The first thing people see on ads are headlines. Having a solid headline will determine if the person viewing your ad will read on and click it or just ignore your ad and move on. Try to include your best offer in your headlines for more clicks. |
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